Turo Profitability Calculator — Is Listing Your Car Worth It?
How much can you really make on Turo?
🚗 Turo Profitability Calculator
Net Monthly Income · ROI · Break-Even · Depreciation · 5-Year Projection
Results update in real time. Accounts for Turo commission, depreciation, insurance, maintenance, and taxes.
🚗 Vehicle
15–25% typical; Turo adds 2–5% extra
💵 Revenue
🔧 Monthly Costs
Results are estimates only. Actual earnings vary based on market conditions, demand, and individual performance. Not professional financial advice.
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Turo looks appealing on the surface: list your car, set your rate, and collect passive income while it sits in your driveway. But "passive income" on Turo involves real costs that most hosts don't model before they start. The first cost is Turo's platform fee. Depending on your protection plan, Turo keeps 15–25% of every booking — your host earnings are 75–85% of the trip price. Then comes insurance, which may require a separate commercial or rental supplement beyond your personal auto policy. Maintenance increases with every renter: oil changes, tire wear, and cleaning happen faster than with personal use. And depreciation — the biggest hidden cost — accelerates with rental use. A car rented frequently can lose value 20–30% faster than one used only personally. After all these costs, and accounting for taxes on rental income, your net monthly profit can look very different from your gross bookings. Some hosts genuinely profit $400–800/month on a paid-off vehicle in a high-demand market. Others, especially those with car loans, find they're barely breaking even. This calculator models the full picture: Turo fees by protection plan, insurance, maintenance, depreciation at your estimated rate, loan payments if any, and taxes — then gives you monthly net profit, annual ROI on the car's value, break-even rental days, and a 5-year projection showing cumulative income plus residual vehicle value.
- →Before listing a car on Turo — see if your expected rental rate and occupancy will actually profit
- →Evaluating whether to buy a specific vehicle specifically for Turo income
- →Comparing Turo returns against other investments of the same capital
- →Checking if a car with a loan payment can still be profitable on Turo
- →Planning how many rental days per month you need to break even
Jordan lists a 2021 Toyota RAV4 (worth $28,000) on Turo at $72/day. She gets 18 rental days per month, using the Standard Protection plan (keeps 85%). Monthly host earnings: $1,101. After Turo fee ($196), insurance supplement ($180), monthly depreciation ($350), maintenance allocation ($120), and taxes on profit, her net monthly income is approximately $190. That's a 8.1% annual ROI on the car's value. Not rich — but $2,280/year in mostly passive income with tax deductions and a car she still uses personally. At 23 days/month, it becomes $520/month net.
Which Turo protection plan is best for hosts?
The Standard Protection plan (hosts keep 85%) is the most popular because it balances host earnings with adequate protection. Basic (90% to host) saves on Turo's fee but leaves you with more liability. Premier (80%) and Maximum (75%) are for hosts who want maximum peace of mind but earn less per booking. Run the numbers for your car's value and risk tolerance — the difference in earnings between Basic and Standard is often just $15–30/month, but the difference in coverage can be significant in a claim.
Does renting on Turo void my personal insurance?
Generally, yes — most personal auto insurance policies exclude commercial use like car-sharing. Turo provides liability coverage during trips through their platform plan. However, gaps can exist when the car is listed but not yet rented (the 'waiting period'). Many hosts purchase a separate rideshare or rental supplement from their insurer, or use a commercial auto policy. This cost needs to be factored into your profitability model.
How many days per month do successful Turo hosts rent?
Top Turo hosts typically achieve 18–25 days per month in moderate to high-demand markets. New listings often start at 8–12 days as they build reviews. Factors that increase occupancy: competitive pricing (start 10–15% below market), fast response times, flexible pickup/dropoff, and high-demand vehicle types (SUVs, trucks, and unique vehicles tend to outperform economy sedans). Review count matters significantly — hosts with 50+ reviews often get 30–40% more bookings than new listings.
Can I profit on Turo if I have a car loan?
It's possible but harder. Monthly loan payments reduce your net profit directly, and you also need Turo revenue to cover your loan payment before seeing any actual return. Run the calculator with your loan payment included — if your net monthly profit after the loan is negative, Turo revenue alone isn't covering your cost of ownership. A paid-off vehicle has significantly better Turo economics than a financed one.
Is Turo rental income taxable?
Yes, Turo income is taxable. However, you can deduct rental-use expenses — depreciation, insurance, maintenance, and Turo fees proportional to rental days. If your car is rented 15 days out of 30, you can deduct 50% of those costs. Turo will send you a 1099-K if earnings exceed IRS thresholds. Consult a tax professional who handles rental income to maximize your deductions.